Be Brave with your package design

We help our clients to succeed by creating packages that people prefer to choose and grab. The purpose of food packages is to guarantee the quality, freshness and satisfaction. Equally important is to be interesting and make an impact. We encourage to be brave and unique in a midst of the category convention pressure. Persistent brands should also see beyond today’s visual trends and create timeless design. On the first DooFood newsletter by Reputation Helsinki we focus on the packaging design. We have cherry picked some articles from around the world that challenge our settled thinking about the relation of technology and sustainability, the power of humor, the shame of the cheap, the bliss of beauty and the impact of simplicity. We publish the DooFood Newsletter monthly and we are interested in the subjects that you’d like to read about.
  • Why designs need to go beyond the physical
    According to Grant Wenzlau, new technologies ...
  • Augmented Reality serving the food packaging
    Just look this cool Vital Farm’s organic rede...
  • Smart packaging – a threat or possibility?
    Use of electronics in packaging is on the ris...
  • The megatrends that are impacting packaging design
    Whether their composition, their usefulness o...
  • Show your favorite brand with style
    Who said that packages are only designed to p...
  • Apple IOS 11 packaging: A range of opportunities
    Will NFC finally become the key driver for sm...
  • Re-think packaging with the 3D printed noodles
    According to Mallory Locklear in the near fut...