Everybody loves forerunners but in the food field ”Foodrunners” is the most impactful group.
Kantar TNS has researched That 25% of the finnish people are forerunners and 10% foodrunners.
Foodrunners search always new ideas and inspiration and mix old and new things. They love seasons and create trends. It is really interesting that under 35 years millennials search inspiration from Food Producers’s websites or other digital channels, from 35 to 49 years old generation X get their inspiration from blogs and over 55 year old foodrunners read magazines.